Store windows are portals into the world of consumerism, as a shop window is often so attractive that we can spend hours gazing into them, without meaning to buy anything. Window shopping is a pleasurable experience because most stores spend a lot of time dressing their window displays in creative ways, and window banners can add a lot of spark, and they are also a great marketing tool. Tweet It
Window banners are quite affordable, lightweight, easy to assemble and to move around, and above all, they can be as big as you need them to be. Many purchases are made on impulse after a shopper looks at a window and sees an image that they like. It’s this impulsiveness that window banners seek to harness, a lot like point-of-sale banners.
Window banners come in several different types and styles. There are hanging posters, that easily attach to a ceiling beam or hook and scroll from top to bottom, there are vinyl banners that can cover the entire window with a magnificent image, and there are retractable banners that can be placed alongside the window display and add movement and style.
Colors are vital, and experts say that around 60% of an initial impression is made by the colors used. You don’t want to drive people away, and so it’s vital to research which colors work best for which products. One reason that window banners are so useful and versatile is that they are easily changed – you can use different banners for different seasons, or for different promotions, at relatively little cost.
Regardless of color, window banners need to be bold, as you’re aiming to catch people’s eyes from across the road. A huge turn-off for shoppers is seeing a notice stuck to the window – it looks old-fashioned and tacky, whereas a free-floating banner looks classy and professional, as well as up-to-date. A free-standing banner is temporary, and this makes people wonder how long that 25% off promotion is going to last.
